Irfan Malik's Blog

So what exactly is World Book Night. Well…It’s when a million (actual 960K) books are published and 20,000 volunteers give out books to people who wouldn’t be classified as book readers. Volunteers can chose a title from a selection of books available. It’s going to take place on Saturday 5th March. You can find out [...]

OK it’s 2011 and it’s been 2011 for some time now (just over a week). So what now? Are we going to treat this year as any other? Are New Year’s Resolutions going to fizzle away by the end of the month? Well they do for many, that’s why gyms have great offers in January [...]

With Google getting more advanced and diversifying into random markets (automobiles cough) you can be forgiven for thinking that whatever Google touches turns to gold. It may well be the case in many instances. However, what do you think about good old Google Search? Yep, every time you search for something on Google (or any [...]

It may well be the season of goodwill but don’t count on cyber criminals dropping it all to sing carols door to door. Christmas is a time when online sales break records year after year, great for the economy and great for the beneficiary of that cheap aftershave set you got on sale online (whilst [...]

It seems every site owner wants the same thing. Essentially a page one Google listing for their website(s). But not just a page one ranking. They want to be above the fold in Google. In a nutshell being above the fold refers the portions of a webpage that can be visible without scrolling. Now there’s [...]

With so many thoughts and ideas travelling through my mind I’m slightly embarrassed to mention that one particular thought is squatting in the frontal lobe – and has in outstayed its welcome. Quite ashamedly we’re in a world where there are many less fortunate than you or I – yet my mind is focussing on [...]

The .co domain name extension was released on the 20th July 2010 to the general public (although the high commercial value names were extracted from the ‘pool’ a month prior)  - was it going to be another over hyped domain name extension? Or was there logic in the marketing hype?  Oh, when I say marketing [...]

They say 9 out of 10 business start ups fail in the first year. You may ask why? Well… It could be down to a number factors – from poor choice of market to inadequate abilities (let’s be blunt about it).  The business graveyard is riddled with such examples. One specific consequence (and potential cause) [...]