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9 December 2010 0 Comments

Don’t Forget – Search is a ‘Loss Leader’

Don’t Forget – Search is a ‘Loss Leader’

With Google getting more advanced and diversifying into random markets (automobiles cough) you can be forgiven for thinking that whatever Google touches turns to gold. It may well be the case in many instances. However, what do you think about good old Google Search? Yep, every time you search for something on Google (or any [...]

8 November 2010 0 Comments

Above the Fold in SERPS – Where Exactly is the Fold?

Above the Fold in SERPS – Where Exactly is the Fold?

It seems every site owner wants the same thing. Essentially a page one Google listing for their website(s). But not just a page one ranking. They want to be above the fold in Google. In a nutshell being above the fold refers the portions of a webpage that can be visible without scrolling. Now there’s [...]

11 October 2010 0 Comments

.co domain names – To Buy Or Not To Buy

.co domain names – To Buy Or Not To Buy

The .co domain name extension was released on the 20th July 2010 to the general public (although the high commercial value names were extracted from the ‘pool’ a month prior)  - was it going to be another over hyped domain name extension? Or was there logic in the marketing hype?  Oh, when I say marketing [...]

13 August 2010 0 Comments

Why Working With Friends And Family Could Cost You Your Business (And Your Friends And Family)

Why Working With Friends And Family Could Cost You Your Business (And Your Friends And Family)

They say 9 out of 10 business start ups fail in the first year. You may ask why? Well… It could be down to a number factors – from poor choice of market to inadequate abilities (let’s be blunt about it).  The business graveyard is riddled with such examples. One specific consequence (and potential cause) [...]